Discover the story behind Willaeo and the passion for helping women create lasting change. Learn about our personalised approach to health, nutrition, mindset, and behaviour change, and how we empower women to build healthier, happier, and more confident lives.
Tess Williams is a Qualified Health & Nutrition Coach based in Hawke’s Bay, New Zealand, she is on a mission to help women grow & thrive without diets, restrictions, or burnout.
Raised on a sheep and beef farm in rural New Zealand, Tess learned early what hard work, resilience, and connection to nature really mean. Before stepping into the world of health coaching, she spent years as a professional show-jumping rider, proudly representing New Zealand across Europe, Australia, and Canada – a journey that taught her discipline, perseverance, and the power of mindset.
With a Diploma in Sports and Recreation and her own personal journey of health, fitness, and behaviour change, Tess has built a reputation for helping women finally feel in control of their bodies again.
As the founder of Willaeo, she’s coached many women to reshape not just their bodies – but their behaviour, habits, energy, and confidence.
Her signature Inside Out Method blends Mindset, Movement, Nutrition, and Recovery to create real, lasting transformation that fits into busy lives.
Tess brings empathy, experience, and accountability to everything she does. She knows the struggle and she’s proof that you can rewrite your story at any age.
Personalised online health and nutrition coaching for women ready to achieve sustainable results, improve their wellbeing, and build lasting healthy habits during Perimenopause.
Designed to help women achieve lasting results through personalised nutrition, behaviour change strategies, and healthy habits that fit into everyday life.
Transform12W encompasses the Inside Out Method to help women 35+ rebuild their energy, strength and self trust in Perimenopause and beyond – without restriction, willpower or quick fixes.
We bring the same anti-diet, behaviour-first approach to your stage or workplace – practical, warm, and grounded in real life.
To inspire women to live healthier, happier, and more confident lives through personalised health coaching, sustainable habits, and evidence-based nutrition coaching that creates lasting transformation.
At Willaeo, we believe that achieving better health is about more than following a diet or exercise plan. It’s about understanding your body, changing your habits, and creating a sustainable lifestyle that supports your long-term wellbeing.
Through personalised coaching, evidence-based strategies, and ongoing support, we guide women towards improved health, confidence, and lasting transformation.
Get personalised guidance in nutrition, movement, mindset, and behaviour change from a qualified Health & Nutrition Coach.
We focus on your overall wellbeing by supporting your metabolism, habits, confidence, and long-term health.
Receive tailored strategies and accountability designed to fit your lifestyle and help you achieve lasting results.
A personalised coaching experience designed for women ready to achieve sustainable fat loss, improve confidence, and create lasting lifestyle changes through expert guidance and accountability. Application based Coaching.
Transform12W encompasses the The Inside-Out Method to help women aged 35+ rebuild their energy, strength, and self-trust in perimenopause & beyond – without restriction, willpower, or quick fixes. Sign up below or Book a Call with us.
No pressure. No commitment.
Just a simple conversation to understand what you need and how we can help.
Book Your Free Chat Today
hello@willaeo.com
